Laura Soride, the team leader, accompanies team members on all listing appointments.
She is knowledgeable and energetic and approaches real estate with a personal touch. Upon your first meeting Laura will provide suggestions for getting your home ready for buyer showings and also to make sure you get the most out those investments. She will even stage vacant homes to help them show their best.
Laura provides a detailed report, a Comparable Market Analysis (CMA), to breakdown the latest market trends. This serves as a basis to develop a marketing plan for your home and put more money in your pocket at closing. She will also show you similar listed homes that are your direct competition.
Laura hires a professional photographer to make sure your home is well represented in online and print advertisements. Included is a high-quality virtual tour of your home to enhance its online presentation. Laura also provides a listing book to display in your home during showings to answer possible buyer questions when viewing your home. The listing book includes general property information, the seller’s disclosure statement, school information, average utilities, etc…
Your home will be marketed on:
- The #1 website that buyers look at when searching for a home: Realtor.com
- The #2 website: RE/MAX.com
- The public Multiple Listing Service (MLS): IowaCityAreaMLS.com
- Her company website: AffiliatesRealEstate.com
- Her own personal website: LauraSoride.com
Various enhanced listing systems to add more detailed information such as:
- Enhancement within Realtor.com
- Virtual tour website: Obeo.com
- And many more…
Laura works with many professionals within the real estate industry and beyond. She can provide you with great referrals to assist you in getting your home marketable and to the closing table. This list includes a contractor, carpet cleaner, home cleaner, flooring, blinds, radon mitigator, inspector, pest inspector, and a plumber (to name a few).
After showings Laura will provide you with feedback from agents regarding buyer impressions. This is great information to determine if there are any issues to address within the home so its ready for the next set of buyers. An open house schedule will be discussed when listing your home for sale.
You can check out The Laura Soride Team’s Facebook page where your home will also be advertised for sale.